That brand-new crispness isn’t a flaw — it’s the result of manufacturing finishes. Most cotton shirts are treated with starch, resins, or dye stabilizers that help them hold shape on store shelves. These coatings wear off after several washes, but you can speed up the process naturally.
Heavier cotton (like Gildan Ultra) uses thicker yarns, so the weave is tighter. It takes longer to relax, but the payoff is that it becomes butter-soft and lasts much longer than lighter cotton.