Brand Story

Hello friend.

My name is Denis Shchepetov.

I didn’t start this store to build “another fashion brand”.
I started it because I couldn’t find a place where I could simply buy the kind of clothes I actually wear.

I’ve always gravitated toward the same things:
good fabric, clean fit, no logos, no noise. Clothes that work in real life — not just on a product page. Things you can wear every day, in different situations, without thinking too much about it.

Over time, I realized something:
whenever I found a piece I really liked, it was always for the same reasons. It felt right the moment I put it on. It aged well. It didn’t try to prove anything.

That’s what I wanted Smoked Times to be.

A place where you don’t have to choose between comfort and looking put together.
Where basics are treated with the same care as “statement pieces”.
Where design stays quiet, and quality does the talking.

Everything we make or curate is something I wear myself.
If it doesn’t pass that test, it doesn’t belong here.

No oversized logos.
No forced trends.
No unnecessary details.

Just solid, well-made essentials you can rely on — whether you’re at home, out in the city, traveling, or layering for a different season.

Smoked Times isn’t about chasing fashion.
It’s about building a small, dependable wardrobe that works for your life.

Simple pieces.
Better feel.
Just good clothes.

— Denis