Luxury brands often use dense, long-staple cotton — which naturally offers higher UPF due to tighter weaving and richer fiber composition.
For example, the Burberry cotton t-shirt with embroidery is made from structured, high-density cotton that likely offers a UPF of around 25–35.
That’s roughly equivalent to a medium-level sunscreen — while still being soft, breathable, and elegant.
Similarly, brands using 230 GSM washed cotton (like Smoked Times and other premium minimalist labels) deliver natural UPF protection through sheer fabric quality, not coatings.